AvedaBe Curly Advanced Curl Perfecting Primer, 200ml

£17.00 per 100ml





Price
£34.00


Free standard delivery over £50
Free Click & Collect

Special offers
Receive the Aveda Wooden Paddle Brush for free when you spend £75 or more on Aveda (Apply promo code AVEDABRUSH at checkout)

How to claim
Step 1: Add £75 or more of any Aveda products to your basket
Step 2: Add the Aveda Wooden Paddle Brush to your basket
Step 3: Click on the ‘Add promotional code’ link at the payment stage of checkout and enter AVEDABRUSH to claim your discount

Terms and conditions
The price of the gift product does not count towards the required spend amount
All qualifying products must be purchased at the same time
Only one promo code may be used per transaction
This promo code can be redeemed more than once per customer
While stock lasts

Coupon codes cannot be used in conjunction with Interest Free Credit

Please also see our Returns Policy

Receive the Aveda Botanical Repair Strengthening Leave-In Treatment Gift for free when you spend £70 or more on Aveda (Apply promo code AVEDA70 at checkout)

How to claim
Step 1: Add £70 or more of any Aveda products to your basket
Step 2: Add the Aveda Botanical Repair Strengthening Leave-In Treatment Gift to your basket
Step 3: Click on the ‘Add promotional code’ link at the payment stage of checkout and enter AVEDA70 to claim your discount

Terms and conditions
The price of the gift product does not count towards the required spend amount
All qualifying products must be purchased at the same time
Only one promo code may be used per transaction
This promo code can be redeemed more than once per customer
While stock lasts

Coupon codes cannot be used in conjunction with Interest Free Credit

Please also see our Returns Policy

Product description

Product code: 45981507

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

  • All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
  • All hair types: fine, medium and thick

Created with our expert team of texture stylists.

97% naturally derived**. Vegan. Leaping Bunny Approved.

Regimen.

Tight curls and coils:

  • On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with Coil Definer Gel
  • Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping
  • Follow with masque, primer and gel

Wavy and loosely curly hair:

  • On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
  • Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

Key Ingredients:

Vegan curl-perfecting peptide:

  • Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
  • Peptide with low molecular weight penetrates and fortifies vulnerable strands
  • 17 essential amino acids

Kokum seed butter:

  • Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone free.

*Testing on tresses. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Product specification
Beauty Effect
Detangling, Hydrating, Moisturising, Nourishing, Smoothing
Brand
Aveda
Free From
Mineral Oil Free, Silicone Free, Sulphate Free
Range
Be Curly
Suitable for Vegans/Vegetarians
Suitable For Vegans
Volume
200ml
How to use

Lightly mist clean, damp hair. Do not rinse. Style as usual.

Brand information

The art and science of pure flower and plant essences is the core of Aveda. While we specialise in hair care, we offer other plant–based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth.
Founded in 1978 by Horst Rechelbacher , Aveda creates performance-driven products for hair, body and skin that are powered by natural, botanically-based ingredients. Aveda merges artistry and the science of pure flower and plant essences with Auyrvedic wisdom and wellbeing to offer its guests a truly unique and holistic experience: from customisable salon professional colour that is 96% naturally-derived*, clinically tested high-performance products, sensorial massage rituals and spa treatments, to iconic aromas. It unites over 7,000 salons and spas worldwide to champion and inspire beauty with a conscience.    
 

Delivery & returns
Standard Delivery
£4.50
UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
Click & Collect
Free
Free on orders over £30, £2.50 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
Local Collection Network
Free
Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
Next or Named Day Delivery
£7.50
Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
Morning Delivery
£10.95
Delivery on the day of your choice, by 10.30am available 7 days a week.

Returns

Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.

Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.

You can also return a Click & Collect order to where you collected it.