"Darlings, get ready to love yourself and protect your skin with my new SPF 50 Invisible UV Flawless Poreless Primer!

"This research-powered SPF primer is infused with Hyaluronic Acid, 100% pollution defence* and SPF 50 PA++++ to protect, hydrate and perfectly prime your skin! The weightless, satin-smooth texture glides on and instantly absorbs into your skin with an invisible finish!

"Invisible UV Flawless Poreless Primer is the ultimate soft-focus beauty glow filter that creates the most beautiful flawless, poreless looking canvas for makeup whilst providing hydration and essential daily UVA/UVB defence with SPF 50 for everyone of every age, skin type and skin tone!

Clinically proven results:

• Hydrates for up to 24 hours**
• Hydration is increased by 198% after 1 hour**
• Fine lines and wrinkles appear reduced by 51%**
• Skin appears firmer by 74%**
• Pores appear reduced by 65%**
• 91% agree formula provides the perfect makeup base***
• 94% agree formula gives no flashback***
• 89% agree skin appears instantly brighter***
• 86% agree redness appears instantly reduced***

*Measured in 71% of subjects (tested on 32 healthy males and females). **Tested on 30 people over 8 weeks. ***203 men and women tested over 8 weeks.

What makes it magic:

• Triple Impact! Protect + Supercharge + Prime!
• Protect with CITYSTEM™, a powerful urban pollution defence matrix: Developed to offer an adapted response to skin pollution-induced concerns, this botanical extract helps to neutralise external aggressors with visible results
• Protect with UV A/B filters and daily sun defence SPF 50: A combination of UVA and UVB sun filters to help protect the skin against the harmful effects of the sun. Sun protection reduces the appearance of sun damage such as discolouration and dark spots, sagging skin, and wrinkles
• Supercharge with COLLALIFT™18, a next-generation anti-ageing active: Extracted from the bark of the African mahogany tree, COLLALIFT™18 wraps the skin like a protective shield, helping to improve cell tone. It visibly improves skin elasticity, smooths the look of pores, and reduces the appearance of fine lines and wrinkles over time
• Supercharge with hyaluronic acid: Hydrating, plumping effect properties that help to hydrate your skin for up to 24 hours
• Supercharge with my magic 8 matrix of oils and actives: Including BioNymph Peptide, Camellia Oil and Aloe Vera to nourish and condition the look of skin
• Prime with Airbrush polymers for a filter effect: Smoothing, blurring polymers to reduce the appearance of fine lines and pores
• Fragrance free
• It’s a soft-focus beauty glow filter that hydrates and protects!

CITYSTEM™ is a trademark of Sederma. COLLALIFT™18 is a trademark of BASF.