Looking for flattering swimwear this summer? We’ve got you

Seychelles, Skegness, staycation… wherever your summer holiday destination, the chances are you’re after a set of swimwear that fits well, flatters, will last an age and (most importantly) makes you feel GREAT. 

And flattering swimmers are easier to find than you’d think. From optical prints to shape-enhancing stripes and clever cuts to tactical textures, there’s a smart swimwear buy for every body and budget. Fancy finding your swimwear soulmate? Dive in…

Forever sunshine-ready, stripes are a summer stalwart. You could make your stripes work even harder, opting for an optical set that enhances, flatters and feels good all over (vertical stripes lengthen, horizontal or ruched styles will boost busts) OR you can say ‘to hell with the rules!’ and slip on a spirit-lifting stripe that makes your heart sing. Pair with city shorts for double the chic cred.

Once upon a time (the ’90s), high-cut swimsuits were reserved for celebrity derrières and bijou bottoms. Fast forward to 2023 and everyone’s at it. Why? Nothing will elongate limbs, lengthen torsos, boost bootys and contour curves quicker than a high cut, be it a cossie or side-tie.

Sorcery in a swimsuit. 

The most flattering swimwear trend? Clever details. It’s why our favourite fashion brands add buckles, twists, scuba-style zips, buttons and cut-outs to our cossies – all designed to grab attention (and accentuate our best bits) regardless of whether you’re a bandeau, one-piece, bikini or tankini type.

Wait, what? Black is flattering?! Fine, it’s hardly groundbreaking – but if classic is your bag, then you can’t go wrong with a neutral LBS. The joy is finding a cut that suits your silhouette (bandeaus are cute on curvy bods, plunging necklines create length). And when sundown hits? Slip on some shorts, pull on a Panama hat – et voilà, your evening, sorted!

More of a tactical texture type? Think crinkle cut. Your one-size-fits-all approach to swimwear shopping, seersucker styles are ALL you need to win at summer 2023. No joke.

It’s the fabric all expensive-looking brands have in common, simultaneously soft yet strong – and capable of lifting your holiday look from humdrum to haute. Spotted at only the posiest poolsides, style yours up with gold hoops, a white shirt and a Sour, for bank holidays, BBQs and beyond.

Crinkle-cut cossies make every body feel good.