Aab Volantes Ruffle Neck Tiered Maxi Dress, Beige

Aab was founded in 2007 after noticing a gap in the market for clothing that is elegant, on-trend and above all else, modest. Starting out as a fledgling label from London, today Aab is recognised as the ‘go-to’ modest wear brand with a thriving online presence. Their clothes have an unmistakable DNA. Carrying a modest silhouette, most garments flow below knee length, have longer sleeves and higher necklines. The collections are made up of interchangeable pieces, working together to create a wardrobe that transitions seamlessly from day to evening, weekday to weekend, and season to season. They take great pride in the care, attention and detail that goes into each product which is not mass-produced.

From the outset, Aab has been defined by fairness and responsibility and today these values are the hallmarks of their brand. Feeling a responsibility to customers and the communities in which we operate, the brand ensures items are produced in a healthy work environment and in an ethical way.

Each and every woman has their own perception and interpretation of what modesty means to them, forming the basis of inclusivity, choice and empowerment. To Aab, modesty transcends dress codes. It’s a way of life. Modesty is not what you do; it’s how you do it. Whether that's dressing in a certain way, not over-consuming, minimising waste or living a healthier lifestyle by making more informed choices, modesty is your interpretation of how you choose to live.