Sol de Janeiro: everything you need to know
The best-selling brand captures the essence of summer to spread feelings of warmth, happiness and body positivity
This year marks a decade since Sol de Janeiro launched with its now-iconic yellow tubs of Brazilian Bum Bum Cream. It wasn’t long before the wonder cream became a global beauty sensation, kick-starting the brand’s success and the ensuing range of creams, oils and lotions. Here’s everything you need to know about the beloved (and seriously fast-growing) Brazilian brand, whose products combine the best natural ingredients and clinically proven technologies to deliver powerful results for your skin. With a little added joy and sunshine, of course.
Brazilian beauty buzz
Founded in 2015 by a group of Brazilian beauty enthusiasts, the Sol de Janeiro brand is inspired by beach culture and celebrates self love and body positivity. Translating to ‘Sun of January’ in Portuguese – the highest point of Brazil’s summer sun – the deeply effective skincare products are crafted with clean ingredients and their scents unlock sun-soaked summers.
What does the Sol de Janeiro Brazilian Bum Bum Cream do?
Undoubtedly the brand’s most famous product is the Brazilian Bum Bum Cream (actually pronounced ‘Boom Boom’ – the sound intended to represent the cream’s powerful effect). This award-winning formula visibly helps smooth and tighten the look of skin; not just for use on your derriére, it’s packed full of nourishing ingredients including guaraná, an Amazonian plant that contains one of the planet’s most potent forms of caffeine. There’s also cupuaçu butter, antioxidant açaí and conditioning coconut oil – all infused with Sol de Janeiro’s distinctive, mood-boosting scent.
What makes Brazilian Bum Bum Cream so special?
After it launched in 2015 the dream-cream quickly became a cult buy. Now a citrus-bright tub is sold every six seconds globally, making it one of the most popular beauty products on the market.
Foolproof to use, it offers fast results; simply massage it in a circular motion on your bum (bum!), legs, tummy, arms or anywhere you want a little lift. The super-hydrating formula absorbs quickly, leaving skin silky soft and positively glowing. Plus, for eco bonus points, you can buy refill pods – rather than a whole new pot – when you run out.
Prefer a moisturing oil? Sol de Janeiro Bum Bum Firmeza Oil provides the same deep nourishment, but from a pump-dispenser, making it perfect for that post-shower morning rush.
Standout summer heroes
Sol de Janeiro Beija Flor™ Elasti-Cream
If you’re already a fan the magic of Bum Bum Cream and want to know what other products are worth a go, look no further than Sol de Janeiro Beija Flor™ Elasti-Cream. This rich, elasticity-enhancing body cream is clinically proven to boost collagen. Basically it gives your entire body the same deep nourishment that you lavish on your face, and the result is radiant, plump, bouncy skin.
Sol de Janeiro Rio Radiance Body Lotion SPF 50
As you’d expect from a brand that’s all about Brazilian beaches, sun protection is a non-negotiable. Sol de Janeiro Rio Radiance Body Lotion also gives you broad spectrum SPF 50 protection, and visibly evens skin tone while it moisturises. Plus, the bottle looks like the most perfectly refreshing ice lolly.
Sol de Janeiro Cheirosa 62 Hair & Body Perfume Mist
Ask any Sol de Janeiro aficionado and they’ll swoon over the brand’s signature sunshine-on-skin scent, which infuses the whole range. And, when you’re no longer lounging in the sunshine, you can bask in beachy nostalgia with Sol de Janeiro Cheirosa 62 Hair & Body Perfume Mist, an irresistible, fresh scent that makes a great pick-me-up on a grey work day.
Travel-sized must-haves
Packing for your hols? Sol de Janeiro has you covered with its travel-sized Jet Sets. As a taster, the Sol de Janeiro Bum Bum Summer Jet Set Bodycare Set contains the Brazilian Bum Bum Cream for amazing skin smoothing, the Brazilian 4 Play Shower Cream-Gel for clean, super-soft skin, and the Brazilian Cheirosa 62 Hair & Body Fragrance Mist for that unmistakable caramel head-to-toe scent. That’s summer sorted.
