- Price
- £48.00
18+, T&C apply.
- Free Click & Collect
- Free standard delivery over £50
- Free returns until 23 January, restrictions apply
Product description
Product code: 45986410
Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.
This intensive silicone-free treatment masque conditions and increases the smoothness of curls and coils by 85%1. The formula also protects from frizz and leaves hair looking more defined and 2X2 shinier.
- All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A – 2C)
- All hair types: fine, medium and thick
Created with our expert team of texture stylists.
97% naturally derived3. Vegan. Leaping Bunny Approved.
Regimen.
Coils and tight curls:
- On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with Coil Definer Gel.
- Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow the co-wash with the intensive Curl Perfecting masque or conditioner, depending on your individual hair needs, and the Curl Perfecting primer. Then, style with coil definer gel
Wavy and loosely curly hair:
- On wash days, use Be Curly advanced™ shampoo, conditioner and Curl Perfecting primer, then style with curl enhancer cream
- Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
Key Ingredients:
Vegan curl-perfecting peptide:
- Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
- Peptide with low molecular weight penetrates and fortifies vulnerable strands
- 17 essential amino acids
Kokum seed butter:
- Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves
Baobob seed oil:
- Amplifies light reflection across curl pattern for enhanced shine
Sunnflower seed oil and shea butter:
- Conditions moisturises and deeply nourishes curls, coils and waves
Silicone free.
1Testing on tresses. 2Testing on tresses vs unwashed hair. 3Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Product specification
- Beauty Effect
- Detangling, Hydrating, Moisturising, Nourishing, Smoothing
- Beauty Feature
- Naturally Derived
- Brand
- Aveda
- Country of Origin
- United States
- Formulation
- Cream
- Free From
- Paraben Free, Sulphate Free
- Hair Type
- All Hair Types
- Key Ingredients
- Coconut
- Safe For New and Expectant Mothers
- Yes
- Suitable for Vegans/Vegetarians
- Suitable For Vegans
- Volume
- 200ml
How to use
Brand information
The art and science of pure flower and plant essences is the core of Aveda. While we specialise in hair care, we offer other plant–based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth.
Founded in 1978 by Horst Rechelbacher , Aveda creates performance-driven products for hair, body and skin that are powered by natural, botanically-based ingredients. Aveda merges artistry and the science of pure flower and plant essences with Auyrvedic wisdom and wellbeing to offer its guests a truly unique and holistic experience: from customisable salon professional colour that is 96% naturally-derived*, clinically tested high-performance products, sensorial massage rituals and spa treatments, to iconic aromas. It unites over 7,000 salons and spas worldwide to champion and inspire beauty with a conscience.
Delivery and returns
Delivery and collection options
- Standard Delivery
- £4.50
- UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
- Click & Collect
- Free
- Free on orders over £30, £2.50 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
- Local Collection Network
- Free
- Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
- Next or Named Day Delivery
- £7.50
- Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
- £10.95
- Delivery on the day of your choice, by 11.30am available 7 days a week.
Returns and refunds
You can return or exchange an unwanted item within 30 days of receiving it. During the festive season, we have an extended returns period. Items purchased between 26 September and 24 December can be returned or exchanged until 23 January 2025.
Please allow up to 14 days from sending the item to receive your refund.
How to return your item
Small items
Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.
Large items - items delivered by two people, such as appliances and furniture
We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.