Acqua di Parma is a symbol of Italian sophistication, discreet luxury, and craftsmanship, inspired by its heritage yet constantly evolving to stay relevant and meaningful. In 1916 the iconic Colonia fragrance was created by the baron Carlo Magnani from Parma. This classic scent is still present today whilst the brand has evolved with exceptional ranges that include perfumes, grooming and aftershave, bath and body luxuries and home fragrances for all genders and lifestyles. All Acqua di Parma products are made in Italy by traditional craftsmen using only the highest quality materials that bring the Italian sun, soul and style to the world through sun-filled sensations and sophisticated rituals.