Joie is a global baby gear brand founded in 2011 and its products are designed with families at its heart. All Joie products are rigorously tested to the highest European standards.
Joie works hard to educate consumers about the importance of car seat safety and the benefits of using rear facing car seats and the European i-Size standard. Joie is the United Nations Global Partner for Road Safety through their UNITAR program (United Nations Institute of Training and Research.)
Joie products are designed to grow up with users from birth onwards and are feature rich with every necessity and special upgrades. Each product features superior quality aluminum and steel; high-grade, pure and undiluted metals; top-of-the-line plastics; and tough durable strength fabrics. Every piece of every product goes through extreme testing at each stage of the development and manufacturing process. During development, stroller and buggy canopies, reclines, brakes, fold mechanism and push bar adjustments are tested over 3,000 times. In 2011 Joie set up its Energy Management Task Force to proactively achieve environmentally sustainable goals and make improvements to the energy saving management system.