Make the most of what makes you Different with Urban Decay. Challenging the industry’s perception of beauty since 1996, we brought high-performance formulas and individuality to shake the makeup industry. From iconic naked palettes, stay-put, smudge-proof mascaras, all-vegan* formulas foundations, our PETA certified brand with award-winning eyeliners and best-selling setting sprays, our version of ‘pretty’ has always been and always will be pretty different. *Vegan formula does not contain animal-derived ingredients or by-products.