Spotlight on: Susanne Kaufmann

Spotlight on: Susanne Kaufmann
Cassie Steer,-Beauty editor at large

Our experts explain why the cool-girl beauty brand packs such a (sustainably) pampering punch

If ‘self-care’ could be immortalised in product form we’re guessing it would look a lot like Susanne Kaufmann’s Oil Bath For The Senses. Because, like most goodies within the naturally luxurious range, this bath-time stress blitzer is designed to enhance both soul and skin. And yet, the Austrian-based brand is as understated as they come, gently creating its legions of in-the-know fans one recyclable bottle at a time. 

‘The Oil Bath For The Senses has got to be one of the most aesthetically pleasing products on the market,’ says Lily Starling, Partner & Assistant Buyer, Beauty. ‘Each bottle contains a spring of rosemary, a natural antiseptic that was grown in Susanne's organic garden in Bregenzerwald, Austria. The soothing blend of essential oils including ylang-ylang, patchouli and lavender will help to create the ultimate spa experience. This bath oil not only looks and smells amazing but will also help to nourish the skin and promote deep relaxation.’

Brushing off any notions of ‘green’ gimmickry and without a flashy slogan in sight, it’s the brand natural beauty aficionados come to for efficacious formulas and those ‘ahhh moments’. Championing ‘clean beauty’ long before it became a buzzword, the natural beauty pioneer behind the eponymous line manages to ensure that luxury and sustainability are not mutually exclusive.

‘Being rather easy on the eye, the bath and body products tend to get more air time but when it comes to skincare Susanne really knows her stuff,’ says Amelia Kendrick, Partner & Buyer, Impulse Beauty. ‘The moisturising Hyaluron Serum is the perfect antidote to dull, dry skin. Packed full of hyaluronic acid to quench thirsty complexions, it works on all skin types to hydrate and plump. Use morning and evening or as a midday pick-me-up.’

My belief in the power of nature, the importance of quality and my commitment to sustainability are the principles that guide me in everything that I do

Susanne Kaufmann,-Founder of Susanne Kaufmann

My favourite product? The nourishing Stretch Mark Oil which is perfect to use throughout pregnancy thanks to its multi-tasking prowess which leaves skin butter-soft and stretch mark-free. The lightly floral scent of jojoba is also delicate enough not to offend the over-sensitive nose. Coupled with the fact that it harnesses the power of arnica to help counter water retention, it’s one to keep in your beautifying arsenal for whenever your skin needs a boost.

Kaufmann was inspired by the potency of the natural ingredients she grew up with in the mountains of Austria, using cold-press extraction to ensure plant extracts retained their bioactive properties for targeted, results-driven treatment. ‘Naturally uncompromising’ is Kaufmann’s tag-line and the brand strives to work in harmony with nature whether by sourcing organic ingredients that draw on sustainable technologies, using recyclable glass wherever possible, vowing never to test on animals or to sell in markets that do.

Fancy a taster? Here’s our edit of the best Susanne Kaufmann products…

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