Beauty Thing Of the Week – The Ordinary Hyaluronic Acid 2% + B5 Hydration Support Formula

The Ordinary
Cassie Steer,-Beauty Editor

Meet the no-nonsense dry skin blitzer that every skin type will love

Prepare for plumper, perkier, ‘I-drink-3-litres-of-pristine-Himalyan-spring-water-every-day’ skin. Here’s all you need to know about our new favourite hydration hero but first, a little recap on The Ordinary brand…

For the uninitiated (where have you been?), they are a budget-friendly beauty brand that has single-handedly changed the way many of us shop for skincare.

The all-star line-up of no-frills products is often broken down into single derm-approved ingredients such as niacinamide or azelaic acid, both beloved by a legion of new skin-care aficionados. Not only are we invited to geek out over droppers and ingredients, we’ve also been taught that said ingredients often come in a variety of different strengths, iterations and textures.

Their ‘clinical formulations with integrity’ goal means the consumer is able to curate a regime that is totally bespoke to them, satisfying a need for hyper-personalisation and democratising beauty for all.

The Ordinary

Hyalur-what?

So why add a hyaluronic acid to your skincare arsenal anyway? Unlike exfoliating acids, this benevolent hydration booster acts like a moisture magnet in our skin, attracting and holding more than 1,000 times its weight in moisture. The difference between hydrated and dry skin in anti-ageing terms? Think plum vs prune and you begin to get the idea…

Produced naturally by the skin, hyaluronic acid is also one of the most democratic skincare ingredients as it works for every skin type (even oily skin needs moisture).

The one product that works for everyone

The Ordinary recommend a maximum of three serum formulations in one regime and while the trio you decide on will depend on your individual skin concerns, this suits-all serum is a great entry point and one that pretty much everyone can benefit from.

The ultra-lightweight texture bathes skin in moisture, thanks to three types of hyaluronic acid of different molecular weights, which provide surface as well as deep-down hydration. Combined with barrier-boosting B5, the result is a smoother, softer, plumper complexion. Translation? Win-win.

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