The definitive denim menswear guide for the new season

Despite the cyclical nature of fashion, it's safe to say that denim has remained perennially stylish. In all its forms, denim is reshaped and rethought year after year, whether that’s through classics such as blue jeans and the denim jacket or something more stylised and of-the-moment. So, what are the new incarnations this season? From 90s double denim to utility-inspired silhouettes, let this be your guide to the best new trends and designers of now.

Denim has taken centre stage on multiple catwalks for 2020 including Celine, Versace and Balmain, with particular focus on the revival of the much-loved 90s double denim trend. It’s a bit more subtle this time around, though, with less focus on coordinating shades of blue and instead spotlighting opposing textures, styles and shades. The perfect way to modernise the trend? Pair together dark denim jackets, denim shirts and classic blue jeans, or blend a lighter jacket with darker jeans for a pared back look. 

2020 is all about the universally-flattering utility trend: think denim in the form of structured shapes, boxy fits and multiple pockets. Straight trouser shapes are having a moment, often rolled up a fold or two for extra styling points. Jackets and shirts come inspired by classic French workwear, with a carefully constructed fit that still feels casual. Wear unbuttoned and layered up with lightweight T-shirts or long-sleeved polo shirts.

While double denim may be back with a vengeance, you can wave goodbye to the much-loved light, bleached and tie-dye washes of the 90s. The wash of 2020 is more subtle and muted, with dark shades taking centre stage and the spotlight on singular shades of of dark blue, grey and black. If you're looking for something lighter, stick to solid whites or light greys and avoid anything with too much gradient. 

Right now, there are a plethora of independent brands who emphasise detail, manufacture and wearability when it comes to denim. Our noteworthy favourites include Nudie Jeans, which offers organic cotton and a lifetime repair service, as well as Edwin, who use a unique hand wash process and a Japanese-inspired design and fit. 

You’re now up to speed on the new denim trends, but there's something to be said for opting for the classics too. Mix and match the new fits, washes and designers with iconic denim labels like Levi’s, Calvin Klein and Diesel.

More styles to try this year