Everything you need to know about the John Lewis Black Friday sale

,-Editorial team

When is Black Friday 2024? How long are the deals live? When is the best time to shop the John Lewis Black Friday sale? We’ve got the answers right here, right now

Here’s the thing: the John Lewis Black Friday sale really is the best. We’ve all been there, prepped for the wave of exciting-but-anxiety-inducing adrenaline that shopping a sale can bring… but getting so overwhelmed that we end up missing out on all of the deals. Then, having convinced ourselves that we need the product in question, we end up paying full price for it.

Don’t let that be you this year. Instead, come to the John Lewis Black Friday sale armed with information and ready to get it all at once – Christmas presents, your new dishwasher, a coat for the season… make that list.

Without further ado, here’s everything you need to know about Black Friday 2024.                                             

Does John Lewis take part in Black Friday?
Yes! John Lewis kicks off the Black Friday sale early – a selection of tech and fragrance offers are already live. Expect huge discounts and savings across all departments, from technology to kitchen appliances, as well as all the good stuff in between. In the past, we’ve offered discounts of up to 70% off, so keep checking the John Lewis site to see what we’ve got on offer for 2024.

When is Black Friday? 
Black Friday is officially 29 November and it marks the start of the Christmas shopping frenzy. If you’re not one to get your Christmas presents sorted in July, you’re in good company. 

When does Black Friday start at John Lewis? 
You can expect big savings to start firing up across our website and in-store from 1 November, and they’ll carry on all the way through to Cyber Monday.

Different departments will go into the sale at different times throughout the month, so keep checking back to see if something you’re looking for has been discounted yet. 

What can you expect from the John Lewis Black Friday sale? 
We’re known for our huge savings throughout November – and especially during Black Friday. So expect savings across most departments again this year, from big buys like white-goods appliances to smaller (but equally important) pieces such as accessories, clothes and homewares.

"When shopping the Black Friday sale, I tend to seek out the 'home enhancers' – those items that make day-to-day home life so much better," says Wil Law, Social Content Strategist at John Lewis.

"In previous years I've bagged a cordless vacuum and a handheld steamer, both of which have made those mundane tasks less of a chore. This year, I'll be looking out for more home tech that makes housekeeping a breeze."

Why should you shop the John Lewis Black Friday sale? 
Because who doesn’t want to make incredible savings, across most departments, just before the most magical/expensive time of the year? 

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