Never Knowingly Undersold. On quality, service and price
On quality, service & price
Never Knowingly Undersold
It’s not just back. It’s better.

It’s more than just a price promise.

It’s the quality you expect.

And the service you can rely on.

Comparing our prices?
We do it all the time.

We check and match our prices against 25 leading retailers – on the high street and online too – so you can be confident you're always paying a competitive price.

If you find the same item for a lower price at one of our listed retailers within 7 days of buying from us, we’ll refund the difference.

How it works

NKU Background Image

Every product that makes it onto our shelves is selected with quality in mind. It's why we include market-leading guarantees. Like a minimum 2-year guarantee on all electricals.

We pride ourselves on offering a huge array of free services – whether it's expert yet impartial advice to help you choose the right product, free delivery when you spend over £50 or quick and easy returns.

Quality and service you can rely on

We’ve always done things differently.

And we’ve learnt a lot along the way.

Find out more

Image of a close up of someone sitting on a sofa