Issey MiyakeLe Sel d'Issey Eau de Toilette

Le Sel d’Issey Eau de Toilette. The power of salt in a new fragrance for men.

Le Sel d’Issey Eau de Toilette is the dynamic new vegan perfume by Issey Miyake, harnessing the power of salt.

Water. Copious and crystal-clear. Within its vital current, salt, elusive and imperceptible, is carried. As water evaporates, the salt crystalises, leaving its tactile fragrance upon the skin. A surprising scent that awakens the senses, salt reveals the flavour of life.

Flow with the movement and feel your pulse beat. Savour the vitality.

A new freshness in a woody perfume for men.

Made with 95% natural origin ingredients, and 100% natural origin French alcohol, Le Sel d’Issey is a fresh woody marine perfume. A vegan fragrance in which the power of salt is revealed by masculine earthy notes.

With this new eau de toilette, perfumer Quentin Bisch gives scentless salt a fragrance, bringing an olfactory dimension to the otherwise odourless substance.

This vibrant perfume journeys from the sea to the land, expressed through two olfactive polarities.

The salty polarity encapsulates the sea with its vigorous salt accord. Natural-origin marine seaweed blends with natural-origin oak moss — a type of algae that migrated inland, linking to the fragrance’s second olfactive polarity.

Enhancing the freshness of the salt accord, notes of sparkling ginger rush forth in the earthy polarity. Woody notes reveal their intensity, infusing the fragrance with density and texture. Natural sand vetiver combines with cedarwood — a natural upcycled ingredient distilled from side stream dust in furniture making.

The dynamic interplay between the salty and earthy polarities invigorates the fragrance, for a raw and powerful masculinity.

A pure and clean perfume bottle.

With its sharp aesthetic, the perfume bottle captures the light and energy of salt. The internationally renowned designer behind the creation, Tokujin Yoshioka, has previously collaborated directly with Mr. Miyake, and his work explores the natural process of crystallisation.

The light grey tone of the fragrance is visible through the transparent bottle — made with 20% recycled glass — symbolising the salt at the scent’s core. At the base, a clear hemisphere symbolises strength and masculinity.

In harmony with the fragrance, the outer box is infused with a natural grey hue to reflect the purity of salt, while the matte surface echoes the rugged texture of salt crystals. For the first time, the card uses 10% upcycled seaweed and material from well-managed, FSC™-certified forests and other controlled sources.

Le Sel d’Issey is refillable and is available in 50ml and 100ml sizes, with a 150ml refill. Made in France.

How to use:

Spray Le Sel d’Issey over your skin, focusing on your pulse points — your wrists, neck, and inside elbows — for a more powerful trail with an intensity that lasts.