LGOLED77C54LA (2025) OLED HDR 4K Ultra HD Smart TV, 77 inch with Dolby Atmos, Dark Titan Silver

The C5 from LG brings you a superb cinema-at-home experience with an exceptional 4K HDR picture and immersive Dolby Atmos sound. LG’s OLED evo AI tech delivers supreme contrast, 100% colour accuracy and volume, and pixel-perfect detail, powered by their advanced a9 AI processor. With a certified perfect black, you will never again lose out on important detail in the dark scenes of a movie – regardless of whether you’re viewing at night, or during the day, while Brightness Booster ensures a stunning picture, from any angle, in any light environment. The webOS smart platform hosts a huge variety of the top streaming services, while voice control means effortless interaction.

4K OLED Screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

Advanced OLED processor for optimised pictures and sound
LG OLED C5 features the α9 AI Processor: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

Enhanced brightness
Thanks to an advanced Light Boosting Algorithm – Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room.

Exceptional cinema experience
LG OLED C5 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode work together, providing film experiences with incredible colour and contrast – and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.

Incredible sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

Powerful gaming experience
LG OLED C5 is the ideal partner for next generation consoles, powering your competitive edge with an incredible 0.1ms response time plus low input lag and accelerated processor speeds. The C5 is loaded with all the pro-tools you need to dominate, such as 4K@144Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform.

Smart webOS Platform
This LG TV features webOS, LG's smart platform which hosts a huge variety of the top streaming services, while making browsing and searching for what to watch completely hassle-free. It opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.

LG soundbar synergy
Pair with a compatible LG soundbar (sold separately) to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using soundbar mode controls and accessible TV remote and on-screen menus.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C5 TV merges seamlessly and elegantly into any space in your home.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.