PanasonicTV-50W90AEB (2024) LED HDR 4K Ultra HD Smart Fire TV, 50 inch with Freely & Dolby Atmos, Black

Panasonic’s flagship W90 Full Array LED 4K televisions ensures exceptional brightness and vivid colour expression, while the HCX Pro AI mk II Processor delivers accurate colour, contrast and clarity. TV Fire TV puts your favourite apps front and centre on one main home screen, so you can quickly find your favourite shows, movies, and live TV without the endless scrolling. It elevates the viewing with superior sound thanks to Dolby Atmos audio immersion, while Fire TV integrates your favourite apps and enables hands-free control with Alexa.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

Features:

• Full Array LED: this Full Array LED with Local Dimming Supreme not only adjusts the backlight division, but also perform signal analysis and brightness adjustment for each divided backlight block. So the contrast and brightness are improved so you can enjoy rich natural black colours and greater shadow detail without "halo" effects.
• HCX Pro AI Processor MK II: delivers truly accurate colour, contrast, and pin-sharp clarity – perfect for fast-moving action, sports, and gaming. Using AI, it optimises the picture depending on the type of content you’re watching.
• Dolby Atmos: expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere.
• Dolby Vision: with ultra-vivid colours, sharp contrast, and rich detail, Dolby Vision gives you spellbinding picture quality. Together with Dolby Atmos, it’s a thrillingly engaging cinema experience.
• Game Mode Extreme: both HFR (High Frame Rates) and VRR (Variable Refresh Rates) bring you beautiful, high-res, tear-free graphics that redefine a brilliantly cinematic gaming experience. Game Sound Mode optimises the audio based on the type of game you’re playing, and it’s all easily adjusted with the Game Control Board.

Fire TV
Amazon’s Fire TV platform is so user-friendly. With the supremely simple-to-use Fire TV home screen, you can easily search across multiple streaming services, including channels and apps, to find what you’re after (Amazon account required).*

Freely
Stream your favourite live and on-demand TV, all in one place, all for free, with Freely. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial. One press of the Freely button on the remote …and you’re in. Use its glammed-up TV Guide to find what’s on now, next, or later, while the MiniGuide helps you find more of what you love. And you can pause and restart live TV too.

Alexa built-in
This Panasonic TV has Alexa built-in, so you can change channel, adjust volume, and more, with just your voice.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.