SamsungThe Frame (2025) QLED Art Mode Smart AI TV with Slim Fit Wall Mount, 43 inch, Black

With The Frame, your TV is disguised as a stunning work of art with a picture frame design and customisable bezels (bezels sold separately). It showcases curated art from the Art Store (subscription required), or from your own collection when you’re not watching TV. You get true-to-life colour for authentic art and striking TV viewing, thanks to Quantum Dot tech. And get wrapped up in eight-speaker sound that moves with the action, and adjusts to your room and content.

Art Mode TV
Make your TV more than a black screen when it's off. Turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood - you can curate your own personal art collection with a growing library of over 3,000 works of art (Art Store subscription and Samsung account required). A TV that doubles as a picture frame, The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one (bezels are sold separately).

NQ4 AI Gen2 Processor
Samsung’s powerful 4K AI processor optimises picture and sound for superior 4K viewing.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Features:

One Connect Box and Slim Fit Wall Mount included
Simplify your setup with the Samsung One Connect Box. Connect all your devices with just one box and one cable, keeping your space clutter-free and your entertainment seamless. Perfect for a clean, hassle-free wall-mount setup with The Frame TV, creating a sleek, modern look. Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount (included).

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Disney+, YouTube, Xbox, and more, all in one place.*

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. You just need to ask. This TV also works with Smart Things devices (requires Samsung account, SmartThings app and internet connection, and SmartThings enabled devices – sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TVPlus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITVX, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Customisable Bezels
Shop our range of Bezels for the Frame TV here. A further range of Frame Bezels in additional colours is also available here.

Please note: this TV is designed to be installed flush to the wall using the included mount. Therefore any plug socket or aerial cable directly behind the TV would need to be recessed into the wall.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

Samsung account required for certain features

*Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.