SamsungThe Serif (2024) QLED HDR 4K Ultra HD Smart TV, 55 inch with TVPlus & Bouroullec Brothers Design, Ivy Green

The All Round 360° design of the Serif TV looks beautiful from any angle. On a reflection-absorbing matte display, you'll experience the brilliance of viewing stunning 4K HDR resolution, powered by Quantum Dot for a naturally bright and colourful picture. It’s an elegant, free-standing TV with a detachable stand, and you can turn the blank screen into a design centrepiece with Serif Ambient Mode+. Control all compatible devices with its Solar Cell One Remote, and access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with both Bixby and Alexa built in.

All round 360° Design by Bouroullec
Imagined by award-winning designers Ronan & Erwan Bouroullec, the timeless profile of the Samsung Serif TV forms a capital 'I' shape that looks beautiful from any angle. Its slim body broadens at the top to form a flat surface, doubling as a shelf, atop an elegant, free-standing and detachable metal stand.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Features:

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps, all in one place.** Quickly set up your TV using your compatible smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Plus, Samsung’s Universal Guide recommends the latest and trending content from streaming services (Samsung account required).

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. You just need to ask. This TV also works with Smart Things devices (requires Samsung account, SmartThings app and internet connection, other devices sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TVPlus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITVX, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

Samsung account required for certain features

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

**Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.