Sonya7 III (Alpha ILCE-7M3) Compact System Camera with 28-70mm Zoom Lens, 4K Ultra HD, 24.2MP, Wi-Fi, Bluetooth, NFC, OLED EVF, 5-Axis Image Stabiliser & Tiltable 3" LCD Touch Screen, Black
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Information from the brandProduct description
Product code: 82911010
Sony have revamped their renowned Alpha 7 mirrorless digital camera with advanced imaging innovations. The Mark III features a back-illuminated full-frame sensor and Sony's 4D Focus system for stunningly precise autofocus. Shoot up to 10 fps to capture that moment of split-second perfection in glorious detail, and record movie footage in awesome 4K HDR realism. Compose the shot with the beautifully clear OLED TruFinder that crowns an intuitive and durable camera body. The Alpha 7 III delivers stunning full frame photography with an easy-to-use compact camera system.
Full Frame Image Sensor
An Exmor R CMOS sensor captures 24.2 megapixels of stunning detail. A back-illuminated structure enhances light collection efficiency and minimises noise to reveal the finest detail in every shot. Powered by Sony's super-rapid BIONZ X processor data, readout speed is double that of the Alpha 7 II. And with wide ISO range of 100-51200 shoot in low level light with no drop in quality.
High Performing Autofocus
Sony's 4D Focus system incorporates an innovative image sensor to capture movement in crisper detail. 693 phase detection AF points cover 93% of the frame. The Alpha 7 III locks focus on fast-moving action like sport or wildlife with tenacious accuracy. Eye AF provides speedy and effective eye detection and tracking, so you can take stunning portraits of moving subjects.
Brilliant Burst Shooting
Capture every aspect of detail in motion with up to 10 frames per second continuous shooting with AF tracking, and up to 8fps in live-view mode. You can shoot silently in burst shooting mode with AF – ideal for wildlife photography when not disturbing the subject is vital.
Stable Shooting
In-body 5-axis stabilisation with gyro sensors and algorithms compensate for five types of camera shake to keep your work reliably smooth and crisp, however you work.
4K HDR Movies
Record scintillatingly detailed 4K movies. It also supports contrast and colour-boosting High Dynamic Range for even more remarkable depth and realism in your footage.
Smart Sharing
Laden with Wi-Fi, Bluetooth and NFC, the Alpha 7 III has the full complement of wireless sharing options. Pair up with your smart device via Bluetooth or connect with NFC devices with just one tap. Simply touch the camera against an NFC-enabled smartphone or tablet to activate apps or share photos or movies - no extra cables, no complicated connections. Pair up easily with Bluetooth devices or use built-in Wi-Fi to upload to social networks or connect to a PC or TV.
Versatile Zoom Lens
It's supplied with the FE 28-70mm f3.5-5.6 OSS Standard Zoom Lens. Compact and lightweight, it's the ideal all-round lens for landscapes, portraits and snapshots, with a wide zoom range for honing in on your subject. And built-in Optical SteadyShot keeps your imagery sharp and stable.
Beautiful Handling and Durable
The camera's tough magnesium alloy chassis is designed for intuitive and customisable handling. The Tru-Finder OLED viewfinder provides a beautifully clear view, and a tiltable LCD screen features easy touch focus functions. With the My Menu feature you can optimise functions in the menu so it's most convenient for your style of working. And dust and water resistance ensure you're photo-fit in all exterior conditions.
Lenses & Cases
One of the biggest advantages of this camera is the sheer shooting flexibility on offer. You can use additional lenses to take wide-angle, telephoto, or close-up shots to suit just about any situation. The shorter the focal length (measured in mm), the wider the view will be – the longer the focal length, the more telescopic the picture. With a selection of interchangeable lenses at your disposal, the creative possibilities are endless. Click here to browse our selection.
Take care of your new camera with one of our cases. Click here to view the range.
Note: Please check the compatibility with your camera.
Product specification
- Accessories Included
- 28-70mm Zoom Lens, AC Adaptor AC-UUE12, Accessory Shoe Cap, Body Cap, Eyepiece Cup, Lens Cap, Lens Hood, Lens Rear Cap, Micro USB Cable, Rechargeable Battery NP-FZ100, SEL2870 Shoulder Strap
- Batteries Included
- Yes
- Battery Compatibility
- Camera
- Battery Life Details
- Approx. 610 shots (viewfinder)/ 710 shots (LCD screen)
- Battery Size & Number
- NP-FZ100
- Brand
- Sony
- Built In Flash
- No
- Camera & Camcorder Type
- Compact System, Mirrorless
- Connectivity Type
- Bluetooth
- Continuous Shooting Speed
- 10fps
- Country of Origin
- China
- Dimensions
- H9.56 x W12.69 x D7.37cm
- Display
- 3" Tiltable TFT LCD Screen
- Face Detection
- Yes
- File Formats
- RAW, RAW & JPEG (Extra fine, Fine, Standard), JPEG (Extra fine, Fine, Standard)
- Focus Type
- Automatic
- Guarantee
- 2 year guarantee included
- Image Megapixels
- 24.20MP
- Lens Aperture
- f/3.5-5.6
- Lens Details
- Sony FE f/3.5-5.6 OSS
- Lens Mount
- Sony E
- Lens Size
- 28-70mm
- Lens Type
- Zoom
- Manufacturer Part Number (MPN)
- ILCE7M3KB.CEC
- Maximum ISO Rating
- 51200
- Memory Card (included)
- Memory Card Not Included
- Model name / number
- Alpha 7 III
- NFC Enabled
- No
- Picture Or Video Resolution
- 4K Ultra HD
- Power Supply
- Rechargeable Battery
- Red-Eye Reduction
- Yes
- Screen Resolution
- 3840 x 2160p
- Screen Size Measured Diagonally
- 3.00"
- Self Timer Included
- Yes
- Sensor Size
- 35mm
- Sensor Type
- Exmor CMOS
- Shooting Modes
- AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie (4 Modes), Slow & Quick Motion (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Scene Selection
- Shutter Speeds
- Still images: 1/8000 to 30 sec, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
- Touch Screen
- Touch Screen Enabled
- Tripod Thread
- Yes
- Viewfinder
- OLED EVF
- Vision Features
- Full Frame, Portable, Touch Screen
- Wired Connections
- 1 x Micro USB, 1 x USB, 1 x HDMI Micro Connector, 1 x Mic, 1 x Headphones, NFC
- Zoom (digital)
- 4.00x
- Zoom (optical)
- 2.50x
Useful guides
Delivery and returns
Delivery and collection options
- Standard Delivery
- Free
- UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
- Click & Collect
- Free
- Free on orders over £40, £2.95 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
- Local Collection Network
- Free
- Free on orders over £40, £2.95 if you spend less. Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
- Evening Delivery within London M25
- £9.95
- Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
- Next or Named Day Delivery
- £7.95
- Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
- £10.95
- Delivery on the day of your choice, by 11.30am available 7 days a week.
Returns and refunds
You can return or exchange an unwanted item within 30 days of receiving it.
Please allow up to 14 days from sending the item to receive your refund.
How to return your item
Small items
Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.
Large items - items delivered by two people, such as appliances and furniture
We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.