Spanx The Perfect Slim Straight Trousers, Classic Black

Spanx was started in 1998 in Georgia, USA by Sara Blakely. Sara was inspired to start the shapewear company when she found that she couldn’t buy the footless, body-shaping tights she wanted to wear with a particular outfit. Spanx have gone on to build their company and ranges on this idea - creating shapewear solutions for women to wear with the most troublesome of outfits. Spanx aims to shape the world by focusing on their mission: ‘To help women feel great about themselves and their potential’. Spanx introduce an element of fun to the world of shapewear, with bright, eye-catching packaging and names such as ‘Slimplicity’ and ‘Higher Power’. Endorsed by celebrities around the world, from Oprah Winfrey to Gwyneth Paltrow; Spanx have recently branched out into body-shaping swimwear and men’s underwear. Sara Blakely has also become a household name in the USA, having featured on a reality TV show with Richard Branson. As first runner-up, she won $750,000 on the show which was used to set up a charitable organisation, designed to help women globally through education and entrepreneurship.