The OrdinaryGranactive Retinoid 5% in Squalane, 30ml

The Ordinary, the #1 Serum Brand in the UK*

*Source: Circana (UK) Ltd, Retail Tracking Service, Circana's 'Prestige' Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorised by law to carry specific products.

This water-free solution contains a 5% concentration of an advanced retinoid active complex called Granactive Retinoid, an active technology from Grant Industries. It is a solubilized system of Hydroxypinacolone Retinoate (HPR), a non-prescription ester of all-trans direct retinoic acid which offers similar visible results as topical retinol, without the irritation associated with retinoids (including retinol).

This formulation targets signs of ageing such as fine lines, wrinkles, as well as textural irregularities. It also offers hydrating benefits due to the presence of Squalane.

Granactive Retinoid complexes cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration.

The Ordinary’s portfolio of retinoids includes the following formulations:

• Granactive Retinoid 2% Emulsion (Moderate Strength, No Irritation)
• Granactive Retinoid 2% in Squalane (Moderate Strength, No Irritation)
• Granactive Retinoid 5% in Squalane (High Strength, No to Low Irritation)
• Retinol 0.2% in Squalane (Low Strength, Moderate Irritation)
• Retinol 0.5% in Squalane (Moderate Strength, High Irritation)
• Retinol 1% in Squalane (High Strength, High Irritation)

Good to know: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.