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Information from the brand
Product description

Product code: 45400203

Curl Shampoo: Hydrates. Nourishes. Repairs.

Curl Conditioner: Softens. De-Frizzes. Replenishes.

Curl Leave-In Butter: Enhances. Nourishes. Shines.

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.

Virtue® Curl Leave-In Butter is a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralise frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine.

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is the only premium curl line free of the Big Six chemicals – parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.

Ideal for: A broad range of soft waves to highly textured curl patterns. Safe for colour-treated and chemically treated hair.

Set contains:

  • Curl Shampoo, 60ml
  • Curl Conditioner, 60ml
  • Curl Leave-In Butter, 15ml
Product specification
Brand
Virtue
Free From
Gluten Free, Paraben Free, Phthalate Free, Sulphate Free
Gift Set Type
Hair Care Sets
Hair Type
Curly
Suitable for Vegans/Vegetarians
Suitable For Vegans, Suitable For Vegetarians
Brand information
One ingredient changed everything. After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves.
Delivery and returns

Delivery and collection options

Standard Delivery
£4.50
UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
Click & Collect
£2.95
Free on orders over £40, £2.95 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
Local Collection Network
£2.95
Free on orders over £40, £2.95 if you spend less. Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
Evening Delivery within London M25
£9.95
Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
Next or Named Day Delivery
£7.95
Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
Morning Delivery
£10.95
Delivery on the day of your choice, by 11.30am available 7 days a week.

Returns and refunds

Returns restrictions apply to this item

Unless faulty, you can only return this item if unopened, unused and with the original seals or tags intact. This does not affect your statutory rights.

You can return or exchange an unwanted item within 30 days of receiving it.

Please allow up to 14 days from sending the item to receive your refund.

How to return your item

Small items

Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.

Large items - items delivered by two people, such as appliances and furniture

We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.