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iPhone 7 dramatically improves the most important aspects of the iPhone experience. Wonderful camera systems, immersive stereo speakers and splash and water resistance. The best ever performance and battery life for an iPhone and the brightest, most colourful iPhone display. An easier to use, more secure Home button. The iPhone 7 looks every bit as powerful as it is.

Design that makes a splash
There's a splash and water resistant enclosure that protects against spills, splashes and dust. The Home button is completely reengineered, featuring a solid-state design with Touch ID Fingerprint sensor and haptic feedback. The unibody design is seamless to the touch, constructed with incredibly strong 7000 Series aluminium.

Crisp details and true to life colours
With a wide colour gamut, the screen delivers cinema-standard colours, meaning more shades of the spectrum can be used to create a vivid, vibrant image. What you see on the screen is a truer representation of your world, whether you're showing off holiday photos or shopping for the perfect present online. The Retina HD display integrates 3D touch, giving you more ways to interact with your apps.

More power, longer battery
iPhone 7 is supercharged by Apple's fastest ever smartphone chip. The A10 Fusion quad-core processor is faster and more efficient. The architecture has two high performance cores that can run up to 2x the speed of iPhone 6, and high efficiency cores that can run at one-fifth of the power of the other cores. It works faster when you need it and conserves power when you don't. You'll also get more time between charges than ever before, with up to two more hours on iPhone 7 than the previous generation.

Cool camera
With added optical image stabilisation, an f/1.8 aperture and six-element lens to make it even better at shooting photos and videos in low light. Up to 50% more light is captured by the camera sensor compared to previous models, while the Quad-LED True Tone flash adjusts to the colour temperature of the surroundings for sharper, better lit photos. Videos can be shot up to 4K, with Slo-mo support in 1080p and 720p HD. The front facing 7MP camera allows you to Facetime at higher resolutions with wider colour capture for natural-looking skin tones.

Stereo sound
The stereo speakers deliver 2x the audio output of previous generations, with increased dynamic range for better music, video and calls. The iPhone 7 features a Lightning connector for your headphones.

Fingerprint security
With Touch ID, your iPhone is more secure than ever. Touch ID lets you securely unlock your iPhone with your fingerprint. It can be also used to approve purchases from iTunes, iBooks and the App Store without the need for a password.

iOS 10
Bringing iPhone to life in personal and powerful ways with a beautiful and easy to use interface. Intelligent suggestions are there right when you need them, while advanced technologies protect your privacy and security. Hardware and software work together, taking full advantage of the powerful A10 chip, advanced camera system, Touch ID sensor and 3D touch.

Each of the core collection of apps is engineered with incredible attention to detail, like Photos, Maps, Messages, News and Health, that work straight out of the box. Plus, with over a million apps available on the App Store, you'll find plenty of options to do almost anything you can imagine.

With iCloud, iOS 10 can connect your Apple products automatically and make your everyday easier. Start a task on your iPad and finish on your Mac. Stream video from your iPhone to your TV through Apple TV. Everything's synced so all your devices have the latest information.