CREED Eladaria Eau de Parfum
£265.00
Beauty Tips & Inspiration
Creed: meet the perfumer
Come behind the scenes at our exclusive Creed event to discover the story of Eladaria, the legacy fragrance brand’s new feminine perfume
Did you know, The House of Creed started life in 1760 as a tailor based in Mayfair, London? Yes, really. Its fragrance house heritage began a little later, in 1781, when the business – founded by James Henry Creed – sent a pair of scented leather gloves to King George III. They were so well received that the King commissioned Creed to make a bespoke limited fragrance for royalty. And the rest, as they say, is history.
Today, Creed has perfected the art of perfumery; its scents are unrivalled in terms of both legacy and their use of the world’s finest ingredients. That said, Creed has never forgotten its roots – have you ever noticed that the Creed logo incorporates scissors?
In March, John Lewis exclusively launched Eladaria, Creed’s new feminine fragrance. The rose-based scent is blooming with romance; citrus notes (mandarin and bergamot) and spicy pink pepper are layered beautifully upon a luxurious blend of warming musk, vanilla and cashmere wood. Like all Creed fragrances, this unique perfume is of exceptional quality. It’s also unlike any other Rose scents: fresh, modern and sensual, it’s truly an exquisite addition to The House of Creed portfolio.
In celebration of the scent, we hosted an exclusive event with Creed at the Royal Academy of Arts in London, and Jessica Diner – Global Beauty & Wellness Director at Vogue – took to the stage to interview Senior Perfumer Emilie Bouge.
Emilie is no stranger to collaborating with the House, having created two of its other fragrances, Carmina and Queen of Silk. Here, she offers a rare insight into working with Creed, and reveals what it is that makes Eladaria special.
Senior Perfumer Emilie Bouge speaking with Vogue’s Global Beauty & Wellness Director, Jessica Diner
Emilie, how did you get into the perfume industry?
My family has been in the perfume industry for two centuries, and now I’ve been creating fragrances for 27 years. It’s a job, but it’s also a passion.
How did you come to work with Creed?
I had the opportunity to work with the House on Carmina and Queen of Silk. I was so honoured to collaborate with this beautiful brand, because Aventus is a masterpiece.
What was the brief for Eladaria?
Of course there is a brief, but you are really free in the creative process. You can use the best materials, whatever the price. There’s no compromise. The only ask is to be ethical: you can use the best quality but the ingredients have to have specific certifications.
For Eladaria, the brief was to evoke a dream-like paradise and create an impression of light. Eladaria means luxurious paradise, and we have brought this to life using the rose, which symbolises nature, femininity and life.
What ingredients make Creed’s fragrances so special?
It contains the best quality of perfumery ingredients, especially the most precious roses. We sourced these from different parts of the world: Morocco, Tunisia and the velvety and very rare Damask rose from Turkey.
What other notes are in Eladaria?
I added bergamot – specially crafted for Creed from Sicily – as well as mandarin to highlight the freshness that comes when you smell a rose. These notes are sparkling, juicy, fabulous.
How long did it take to create this fragrance?
Three years. Again, Creed is not like some other perfume houses. They want to take their time. The fragrance has to be right. It has to smell good, of course, but it’s more than that. You have to feel, when you’re wearing it, that it is a Creed perfume and that it lasts. When you buy a fragrance you buy it for the hook – it smells good – but the trail is crucial because it shows the quality.
Photo credit: Rasa Cereskaite /Bailey @johnlewis_rasa
