Sale investments you’ll wear forever

When it comes to shopping the January sale, slow and steady wins the race. While it is tempting to pick out anything and everything just because it’s discounted, think about what you really want and why you want it.

Trends come and go – some are worth sticking with, yes, but the sale should be about spotlighting timeless items that never go out of style. Think about pieces that you can picture yourself wearing for years and use this opportunity to snap up the bigger ticket stuff – the coats, the suits, the shoes – that normally fall outside your budget. 

January is the perfect time to refresh your wardrobe and think about the cold months ahead. An overcoat is a timeless piece that’ll last you for years, plus it goes with pretty much everything in your wardrobe. Depending on your preferences, choose a single- or double-breasted version in a dark hue.

If you spent the best part of 2020 wearing trainers or – no judgment here – slippers, it’s time for a style refresh. While it can be tempting to buy more of what you already own, step out of your comfort zone and think about investing in a smart pair of brogues or loafers. Not only do they look great now, but if you look after them properly, they’ll last you into next winter and far beyond. Choose built-to-last pieces made from quality materials such as leather that will weather substantial wear.

With Christmas over and your novelty jumper folded away for another year, it’s time to think about taking the plunge by purchasing some properly luxury knitwear. A fresh new year means it’s time to put away that trusty jersey hoodie, too. Cashmere, silk and merino wool are all expensive materials, so it makes sense to invest in them while they’re discounted. Our John Lewis & Partners cashmere comes from ethically sourced goats in Mongolia who produce the longest and softest fibres – making it some of the best in the world. 

Whether you’re looking for an everyday black two-piece or something a little out of the ordinary such as a linen, cord or checked suit that you don’t want to pay full price for, use the sale to make smart tailoring investments. Think ahead to occasions this year and beyond, and get organised – there’s no better feeling than being prepared for anything. Sartorial security, if you will.