Good American: denim for every body
Discover the hit new LA denim brand with a distinctive British twist
John Lewis & Partners is excited to launch Good American, a premium denim brand co-founded by Khloé Kardashian and British entrepreneur Emma Grede. Aiming for inclusivity, Good American jeans are designed for all body types and many styles go up to a size 24. The founders are meticulous about fit, promising no gapping, tugging or sagging; expect skinny jeans with names like ‘Good Legs’ and ‘Always Fits’ - bold claims but ones that have been tirelessly tested and earned them legions of fans in the US. Easy to dress up with heels or down with trainers, look out for Good American’s equally covetable range of jackets.
