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Product description

Product code: 46103203

A seemingly impossible feat, Urban Decay found a way to make Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it’s famous for: up to 24-hour, no crease shadow, more vibrant color and smoother application.
  

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in imperfections on the skin’s surface, prepping your lids for all-day shadow. Urban Decay’s Original shade glides on smoothly, blends beautifully on all skin tones and dries invisibly.


Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*

*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.

Product specification
Beauty Effect
Redness Reduction
Brand
Urban Decay
Care instructions
Apply just a touch of Eyeshadow Primer Potion before your shadow for crease-free all-day (and all-night) staying power. Space-age polymer technology helps fills in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow. 11ml
Country of Origin
United States
Formulation
Liquid
Makeup Coverage
Full Coverage
SPF Rating
<lt/>10
Skin Type
Combination, Dry, Normal, Oily
Suitable for Vegans/Vegetarians
Suitable For Vegans, Suitable For Vegetarians
Volume
10ml
How to use
pHow to use:/ppSqueeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time./p
Brand information
Urban Decay
Urban Decay has been shaking up the beauty industry and exciting beauty junkies and make up artists for more than 15 years with its ability to create new and innovative beauty products that are long-lasting and available in a wide range of colour choices. The Urban Decay story started when the prestige beauty market was mainly dictated by a colour palette of red, pink and beige. Sandy Lerner (cofounder of Cisco Systems) made a bold decision to create products that would satisfy her makeup tastes. Sandy met Wende Zomnir, a creative and strong-minded businesswoman (and makeup addict almost since birth). They came to an agreement which led to the creation of amazing new nail polishes in Wende's Laguna Beach bungalow, and the rest is history. Today, Urban Decay is known for experimental shades and innovative products, the company has one of the biggest shade ranges in the industry - and some of the best-selling palettes in the business.
Delivery and returns

Delivery and collection options

Standard Delivery
£4.50
UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
Click & Collect
£2.95
Free on orders over £40, £2.95 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
Local Collection Network
£2.95
Free on orders over £40, £2.95 if you spend less. Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
Evening Delivery within London M25
£9.95
Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
Next or Named Day Delivery
£7.95
Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
Morning Delivery
£10.95
Delivery on the day of your choice, by 11.30am available 7 days a week.

Returns and refunds

Returns restrictions apply to this item

Unless faulty, you can only return this item if unopened, unused and with the original seals or tags intact. This does not affect your statutory rights.

You can return or exchange an unwanted item within 30 days of receiving it.

Please allow up to 14 days from sending the item to receive your refund.

How to return your item

Small items

Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.

Large items - items delivered by two people, such as appliances and furniture

We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.